Evan Freuder


National Sales Director

Evan Freuder is a passionate leader within the alcoholic beverages industry with 14 years of experience managing teams and partnering with large retailers and wholesalers. Evan spent the last 7 years with Heineken USA, leading their partnership and planning with large customers including 7-Eleven, BJ’s Wholesale, Wegmans and Total Wine & More. Prior to that, he was at DIAGEO for 7 years where he held various roles in Finance, Business Analytics and Sales, and eventually served as Regional Director, Atlantic Canada, managing the beer, wine & spirits portfolio in the Maritime provinces.

With an MBA from The Wharton School, and an MA in International Relations from Johns Hopkins, Evan has a keen interest in global business, and Turquoise Life’s wonderful portfolio of Imported wine & spirits is a perfect fit for his international interests.

As Business Development Director for Turquoise Life, Evan is responsible for business planning and analytics, and will also spearhead off-premise chain relations.
Evan’s hobbies include tennis, hiking, running and spending time with the family.

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  Evan Freuder