Charlie Garza


Texas Market Manager
The Platinum Company

Charlie Garza, a San Antonio native, is well-known in the alcohol beverage industry for his passion, dedication and professionalism. His reputation and over 30 years’ experience has given him the opportunity to create “The Platium Company” in 2012, a Texas Wine & Spirit Sales & Marketing Company in Texas.

Charlie started his career in 1985 when he joined the sales team at BudCo, primary distributor for Anheuser-Busch and Modelo brands. In 2002 he was appointed to to Director of Import, Craft & Specialty Brands at BudCo where he managed sales, marketing, and promotion and community relations for all import, craft and specialty brands in 13 Texas counties.

Garza grew up in Southside of the San Antonio, where he attended Kelly Elementary and Lowell Junior High. He moved for a short period to Odessa, Texas in 1972, graduated from Odessa High School, he attended Texas Tech University in Lubbock, Texas. His studies focused on business and marketing.

The Platinum Company currently representing Cooper Spirits, Pura Vida Tequila, Happy Vines Wines, Clos Pons Wines, Ruskova Vodka, Pavo Real Wines, Grander Rum, HIRO Sake and EL Mexicano Tequila. Currently managing brands with SouthernGlazer’s, RNDC, United Wine & Spirits, Pioneer and Mexcor.

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  Charlie Garza